Courtesy of Clay Paky-Lightpower
Legendary Producer Tony Berg was recently interviewed by Tape Op magazine regarding his incredible career in the music industry. Berg spoke about his time working as an A&R executive for Geffen Records, where he signed artists like Beck and A Perfect Circle. During this period, he sold off most of his gear—with the exception of his vintage API console, which he still has to this day.
Boxing Lessons: What kind of impact has the Box Console had on its students? A year after the Box console's install at Capital University's new recording studio, Music Technology program director Chad Loughrige revealed some of his thoughts on the Sweetwater website. “Educationally speaking, the students are able to listen critically and critique all this equipment," Chad said. "They also learn interfacing — you know, ‘How do you hook it all up?’ With the Box having inserts on all 16 channels, you can then go a step further and say, ‘Okay, now let’s put Distressors on the kick and snare.'" Chad also expressed plenty of enthusiasm for the Box's summing potential, saying, “What it seems to do is bring out the nuances of the space in such a transparent way that you truly hear the sound of the room.” It just goes to show, a little API console can go a long way.
Sometimes a little API console can go a long way. For example, Producer and Engineer Eric Masse (pictured left) tracked and mixed Miranda Lambert's latest album, The Weight of These Wings, entirely through his API Box Console. The platinum album debuted at No. 1 on the Billboard Country Albums chart and No. 3 on the all-genre US Billboard 200 chart, in addition to winning Album of the Year at the 2017 American Country Music Awards. And the album is still going strong in the Billboard Country charts. "The format of the Box Console fit perfectly in my studio, and I really think the Box exploded my studio's functionality in mixing," Eric says. "Plus, I think the master section sounds incredible. I bought this console and haven't looked back. It's become such an invaluable mainstay in my studio."
Last week we had some very important visitors from Japan stop by API headquarters. Tomoyuki Fukuda (pictured second from left) is the Managing Director at Studio Tanta in Tokyo, which will soon be installing a 48 channel fully-fitted Legacy AXS console and a 32 channel automated 1608 console. Mr. Fukuda stopped by to see the consoles in production, including his AXS, and to tour the factory. He was accompanied by core members of API's Japanese Distributor, MixWave. Pictured left to right, with the famous Les Paul API console: Manabu Kawamura, MixWave Engineer; Tomoyuki Fukuda; Hirokazu Saika, Managing Director, MixWave; Hiya Nagaoka, MixWave Sales
Very cool to see in Mix's October issue that API has been on the road with Green Day. Front-of-house engineer Kevin Lemoine, who's been touring with the band since 2000 and is currently working on their "Revolution Radio" tour, keeps API in the mix. "I like API preamps on all drums and vocals," says Lemoine.
Thanks for the overwhelmingly positive response we received at #AESNY last week. It was a pleasure to speak with audio pros and answer questions, provide product demos, and continue to introduce attendees to the new Legacy AXS console and TranZformer Series. Seeing old friends while being able to introduce the next generation of pros to API is always rewarding.